The Need

Orem is the third largest city in Utah County. Their nickname is “Family City USA” and they care deeply about building strong communities. One of the most foundational steps in doing that is striving to treat their employees as family. That means valuing each individual and actively seeking out their feedback and listening to what they have to say. Mayor Dave Young knew that a survey would be critical for improving employee satisfaction, retention, and performance. Not just any survey would do though. Mayor Young wanted to have a clear direction and be able to take meaningful action based on the survey results.

OnPointe Insights was selected from a group of interested providers.  Orem received a study that helped them prioritize staff needs, measured levels of staff motivation and intent to stay, explored areas of satisfaction and dissatisfaction, and provided a powerful GAP analysis that made it easy to prioritize where to focus in order to make a meaningful difference.

The OnPointe Solution

The OnPointe Insights CityPOV Framework was perfect for Coppell.  It covered all topics desired from their prior study while going into greater depth on topics not covered previously, and it was ½ as long (7-9 minutes) for citizens.

Priorities and ratings for…

  • Amenities and Facilities
  • City Benefits
  • Safety and Security
  • Growth and Development issues
  • City Operations

Overall priority and ratings
And much more

A draft of the survey was developed quickly.  Department head feedback and City Council review assure it thoroughly met needs.

The online survey was distributed through multiple channels, including email, SMS, social media, the city newsletter and more.

Over 10% of the adult population participated

The Outcome

As a result of the StaffPOV survey Orem gained…

  • insights on staff motivation to work in Orem and how long they plan to stay with the city
  • understanding of what differentiates motivated employees from unmotivated employees
  • priority rankings of the 20 things employees care about most
  • feedback on what is going well and what needs fixed
  • knowledge on how best to retain and reward employees for their hard work
  • increased transparency between city leaders, city council, and employees
  • and more!

Check out Orem’s survey results and dashboard on the Orem City Website.

Dave Young

Mayor, Orem, Utah

“We want to assure our employees that their satisfaction and well-being will remain a top priority for us. We aim to make Orem the premiere location for civic professionals seeking to build fulfilling careers in the service of our great city.

As we move forward, we will use the survey feedback as a foundation for further improvement. Listening to our employees is crucial for the continued success of Orem, and we will actively seek ways to address any concerns.

We extend our heartfelt gratitude to all city employees for their dedication and commitment to public service. Their efforts are vital to the prosperity of our community, and we look forward to building an even brighter future together.”

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