Springdale is a small town adjacent to Zion National Park in Southern Utah. They have undergone significant change and growth in large part due to the booming increase of visitors to Zion National Park during the Covid-19 pandemic. Increased tourism brings increased business and along with it more housing needs for employees.
They estimate that 1,000+ employees commute to Springdale from outlying places each day because available and/or affordable housing is lacking. Increased housing development is a controversial topic. Many citizens want to preserve Springdale’s small-down feel and the natural resources they enjoy.
To help city leaders make wise decisions on this critical issue, Springdale asked OnPointe Insights to help the obtain an accurate picture of attitudes and priorities of Springdale residents as well as employees living outside the city.