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Obviously Clear  Citizen Surveys…

  • Give People a Voice

  • Create a Unified Vision

  • Make a Real Difference

Click to learn more about CityPOV, our flagship survey

Connect with Residents and Unite City Leaders

You’re in city leadership to do good, improve your city, and make a difference—which means you must give citizens a voice. But key hurdles stand in your way.


You face constant demands for collaboration, cooperation, and alignment.

Competing Requests

You must prioritize wisely while preserving positive relationships.

Design by Committee

Past surveys yielded little, despite lots of group effort. You learned a lot but couldn’t focus.

OnPointe Insights – Obviously Clear

OnPointe Insights delivers results you will find intuitive and Obviously Clear.

Experience with some of the world’s largest companies

We know research. We’ve guided leaders at Coca-Cola, KFC, Amazon, Netflix, major banks and more.  We know how to execute studies for important executive decisions.

A singular focus on helping cities and towns

We’ve seen firsthand the powerful good that comes when city leaders have the citizen input they need, so we’ve narrowed down and dedicated our efforts to serving you.

Holistic, end-to-end solutions give you intuitive results

We design citizen surveys to ensure you get insights that are easy to digest, intuitive to apply, and Obviously Clear.  You won’t need a Ph.D. to apply it to your city.

How We Help: OnPointe’s Tools for Cities

We build tools specifically for city leaders like you. Each citizen survey helps you focus, prioritize, and move forward with confidence. Not seeing exactly what you need? Let’s talk and design a custom solution!


Our flagship citizen survey that’s easy to implement annually


An inspired employee survey giving you reliable Importance and Performance measures.


Citizen survey for gathering feedback for major infrastructure investments.

Custom Solutions

If you don't see what you're looking for, reach out today! We've helped with thousands of citizen surveys worldwide and are experts at designing a solution that will get you the feedback you need to make the best decisions.

A Streamlined, Proven Process

Our simple 5-step process has been proven over thousands of surveys and ensures you receive the quality insights you need.


Discovery & Alignment Session


Rapid Survey Testing


Survey Circulation Planning


Gather & Analyze Results


Results Dashboard

We’re Here to Help You Succeed

Working with OnPointe Insights creates a win-win situation: you have the insight needed to make a positive impact and we get to work with incredible community leaders. Reach out today to…

Reduce complexity

Prioritize competing interests

Feel confident in your decisions

Be valued for your leadership

What Our Clients Are Saying

Ben ThatcherCity Manager, Boerne Texas

We use the results of the survey often. Every other week we have presentations on specific needs, streets, parks, facilities, etc. The citizen feedback is critical. Even the newspapers follow us and quote the feedback. The findings give everyone confidence.

Ty EllisFormer Mayor, Elk Ridge, Utah

I’d make a big plug for this. We sometimes have blinders on and it's good to hear from residents and have them enlighten you about things you don't know.

Casey LuciusAssistant City Manager of Marco Island, Florida

You guys have made this so easy on me. I didn't really know what to expect. But this has gone very smooth. The hard part was getting input from directors of departments and from the city council. You guys did a great job customizing it and I appreciate that.

Royce SwensonCity Manager, Elk Ridge, Utah

You have to look at OnPointe Insights because they’re going to be concise, direct, and to the point. And they deliver value.

Ben ThatcherCity Manager, Texas

In previous city surveys, we asked the same things over and over. This was much more streamlined, simplified, and got to the heart. You guys were open to my thoughts and ideas. The dashboard made it easy to review.

Ben ThatcherCity Manager, Boerne Texas

The results really help us prioritize. In our Master Plan, we had a project to build a swimming pool. However, the survey results indicated low interest in a pool. So, with confidence we told the Council not to worry about it for now.

Mark HafnerCity Manager, Keller, Texas

Compared to other survey tools I've used, the forced ranking with gap analysis really identified the key areas to focus on.

Ty EllisFormer Mayor, Elk Ridge, Utah

If you ever consider doing it yourself, “bag” it. You're really not going to derive the value you want from a do-it-yourself survey. You're going to ask a bunch of questions that are just going to become “shelfware” afterwards.

Mark HafnerCity Manager of Keller Texas

The way you worked with us is very good. Our council always wants to hear from people outside the organization, who've looked at other organizations and can reliably say whether or not we are heading in the right direction.

Rachel ReynoldsCommunication & Public Engagement Manager, Keller Texas

It's been a good process. I do think the council's going to be very pleased with the results. It’s a good mirror of the priorities that they have set.

Casey LuciusAssistant City Manager of Marco Island, Florida

This is great. This is really helpful feedback. There has not been a professional, comprehensive engagement survey like this in our history. This provides a really helpful baseline and input from our residents.

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