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Coppell Texas City POV Case Study

The Need

Coppell is an affluent suburban city near Dallas with over 40,000 citizens.  They have done many citizen engagement surveys over the years, but they were generally dissatisfied with the value usability of the findings.

OnPointe Insights was selected from a group of 17 interested providers.  Coppell wanted a study that helped them prioritize citizen needs, explored areas of satisfaction and dissatisfaction, got ratings on department service, explored satisfaction with city events, and more.

The OnPointe Solution

The OnPointe Insights CityPOV Framework was perfect for Coppell.  It covered all topics desired from their prior study while going into greater depth on topics not covered previously, and it was ½ as long (7-9 minutes) for citizens.

Priorities and ratings for…

  • Amenities and Facilities
  • City Benefits
  • Safety and Security
  • Growth and Development issues
  • City Operations

Overall priority and ratings
And much more

A draft of the survey was developed quickly.  Department head feedback and City Council review assure it thoroughly met needs.

The online survey was distributed through multiple channels, including email, SMS, social media, the city newsletter and more.

Over 10% of the adult population participated

The Outcome

*What benefits did they receive? What did they value?*

*Still updating this section

““I’m pleased with where we landed. Pleased with the process. Pleased with the timeline. Pleased with the price. As somebody who is a “show me” person, it worked, right? It did what we needed it to do.””

Traci LeachAssistant City Manager, Coppell, Texas

Want to see it in action?

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